VIBERZI DTC CAMPAIGN

You probably don’t know what IBS-D is. I didn’t. Living with Irritable Bowel Syndrome with Diarrhea (IBS-D) isn’t fun. It’s annoying. It’s frustrating. Just like Irritabelle. The embodiment.

The launch of this campaign, the launch of Irritabelle, gave sufferers a platform to finally feel seen—and not attacked.

Out of the gate, it won a bronze Clio and AdWeek Ad of the Week. I didn’t create Irritable, but I was there. And the evolution, which is where I was handed the reigns, picked up another bronze Clio the year after. 

Helping people feel less alone is why we do this. And having a little fun along the way doesn't hurt.