VIBERZI DTC CAMPAIGN
Irritable bowel syndrome with diarrhea (IBS-D) is often described by sufferers as "annoying" and "frustrating." So we figured, hell, let's make the disease annoying and frustrating. Our girl was perfect for the job. But not only did we make TV for our annoying companion, we had an intervention, had an educational component, and even had her read mean tweets about herself. Check it all out below.