How do you get people to open up about a topic that people most avoid like the plague? To not feel judged or ostracized about their bowel health? You sit them down on a toilet, in public, on Santa Monica Pier, and ask them about their poop. Then you get a celebrity endorsement from Wendy Williams, create a truly interactive and funny/engaging online survey, and tie it all together.
WINNER Bronze Clio 2017—Best Integrated Campaign