POINT-OF-CARE KINETIC TYPE

Remember the last time you were in a waiting room, at least one with TVs. Commercial-after-commercial-after...visuals that don't connect with you. Closed captioned doesn't make them more interesting because you still want to match a face to the words they're saying.

 

Point-of-Care is a brand's last moment to reach their target audience right before they talk to their doctor. And POC placement is specific for that reason.

 

So...stand out and breakthrough the noise (especially if the sound is off)!